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Top 3 Things To Know When Selling

Pricing is Everything

Pricing a house is one of the first steps to putting it on the market and it's also one of the most important. Overpricing a home often leads to it sitting on the market. Pricing it fairly, on the other hand, is the best way to get a viable offer.

Staging Makes a Difference

Aesthetics play a big part in how potential buyers perceive your home, both in-person and online. Hiring a staging professional is your best bet. If this is not an option, focus on making your home neutral to appeal to as many buyers as possible.

Professional Photography is a Must

Buyers get their first impression of a property from the photos they see in the listing. This is the opportunity to get buyers in the door. The reality is if a potential buyer does not like the listing photos they will not want to schedule a tour.

Home For Sale: How Should My Agent Help?

A good seller’s agent should do everything in his or her power to ensure that the process of selling your home goes as smoothly as possible. They essentially act as the sellers advocate and guide when preparing your home for sale.

To begin, the agent should work with you to set the right asking price for your home. An experienced agent will look at many factors in order to determine and recommend the ideal asking price for the property. This is a crucial step that should lead you to the right asking price in order to avoid overpricing the property.

Next, the agent should help with getting your home ready for sale. This might include providing suggestions for quick renovation fixes or upgrades to the property, setting up professional staging and having professional photos taken for the listing. Depending on the agent’s experience level, they should have a circle of professionals they work with to execute a successful property sale.

Providing quality marketing of your property should also be expected of your agent. Preparing a professional listing with quality photos and a well written property description is only the first step in marketing your property. Additionally, the agent should be knowledgeable about how to get the word out about your listing, and attract potential buyers by using every available marketing opportunity. Once a buyer is interested, it’s the agent’s responsibility to make sure they are pre-approved for a loan to purchase the property. This step verifies the buyer’s ability to purchase the property and ensures that you do not waste time negotiating with an unqualified buyer. If this step is complete negotiations can begin. 

Agents should always strive to negotiate the best possible terms of sale for the client. Taking the time to make a counteroffer for a price that leaves more money in your pocket and reviewing all details of the contract are two of the most important ways the agent can advocate on your behalf.

Lastly, attending the home appraisal and taking care of closing details should be expected. 
At the home inspection the agent should be on hand to answer any questions regarding updates and renovations that may have an impact on the value of your property in order to help the appraiser take this information into account when preparing the appraisal. Taking care of the closing details is another important task as there are many loose ends (lots of paperwork) to tie up as the settlement date approaches.

Ultimately, a seller’s agent will do all of these things while also helping you manage any emotions that may arise during the sale of your home.

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